Market Theory
Make money through media · U.S. and Canada

A media company, inside your company.

A founder-led, full-service media company for $1M-$100M+ service and product companies. We research, script, film on-site, edit, and post, all done for you. Nothing cookie-cutter: every piece of content is built around your business with intention behind it to generate an ROI.

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Market research · Ideation · Scripting · On-site filming · Editing · Social management · Paid ads · Monthly reporting ·  Market research · Ideation · Scripting · On-site filming · Editing · Social management · Paid ads · Monthly reporting · 
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One agency. Every piece.
Made for your brand,
never from a template.
From research to production to distribution, all under one roof.
What we take off your plate

Everything between “we should post more” and content that is actually out in the world.

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How working with us works

Four steps. Zero handoffs.

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Research. Film. Edit. Post. Research. Film. Edit. Post.
Make money through media. Make money through media. Make money through media.
The work so far

What the work has added up to.

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★★★★★
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Founder

Kayla Kassis

I started Market Theory because I saw a gap between what content creators, videographers, and photographers offer and what the businesses booking them actually need. Content should be made with intention behind every single piece, built around the business it is for, and done by one team that actually knows that business.

@kaylassony on Instagram

Questions, answered.

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Ready for a media team
that actually knows your business?

Apply to work with us